To start a business you don’t need an idea, you need a problem.

I meet lots of people that say “I’d love to start my own business but I don’t have an idea”. Sure, its pretty hard to start a business with out an idea, well a successful business at least, but you don’t need an idea to start a business. What you need is a problem.

Ask any business owner or entrepreneur how they ended up running their own business and there is a fair chance they will say “I couldn’t find a good solution for this”, or “I wasn’t happy with what was available” or “I felt I could do it better” so I decided to do something about it. Good ideas come from trying to solve problems. They are born out of person frustration and the thought that there has to be a better way.

So stop trying to think of an idea for a business, and start looking for things that piss you off, annoy the hell out of you, or just don’t work . Then start coming up with ways to fix those things. If something pissed you off there’s a fair chance it pisses off a lot of other people too but most people are to lazy to do anything about it. Instead of complaining about that thing that pisses you off, starting coming up with ways to make it better. You never know, you might just come up with an idea that is so good you are compelled to start a business around it.

Chris Peters

This is the blog of Chris Peters, co-founder of Annex Products, designer of the Opena Case, and inventor of Quad Lock. Industrial designer | entrepreneur | maker - Based in Melbourne, Australia Twitter @cplicious Instagram @cplicious